Under the Tamarisk Tree: Are You Mission-Driven?

Reflecting on Company Culture

As we look to the end of 2023 and the beginning of a new year, we believe this is the perfect time to reflect upon the culture of your company. The power of culture cannot be overstated. We encourage you to review or perhaps create your mission, core values, and vision for your company.

Competition for talent has led many leaders to look with fresh eyes at the importance of culture in their organizations; to recognize that employee engagement has never been more critical, and to appreciate roles that mission, and core values have in terms of defining and strengthening culture.

According to the Gallup organization, a key factor for the engagement of Millennials and GenY employees is knowing that their work matters, that there is a deeper purpose. The need to be able to connect with the mission.

Listen to what others have said about this topic.

Jim Collins, in Good to Great, wrote:
A clearly articulated combination of mission and core values… is the “extra dimension” that elevates a company to the elite status of an enduring great company, a vital dimension for making the transition from good to great and built to last.

Patrick Lencioni, in The Advantage, writes:
“The financial cost of having an unhealthy organization is undeniable wasted resources and time, decreased productivity, increased employee turnover, and customer attrition.”

In her book, Dare to Lead, Brene Brown writes:
“The daring leaders…were never empty-handed in the arena…they always carried with them clarity of values…an essential support, a North Star in times of darkness.”

We are here to help if this is something you, as many business leaders do, struggle with . We will walk you through the steps of discovering your unique mission and core values. We will also give you some great information about how to implement these in your organization.

Now go forth.

We’d love to hear from you.

Phil Harwood
[email protected]

Tabetha Varwig
[email protected]


Check out this week’s podcast from our friends at Built to Sell Radio.
Greg Romanzo and his partners spent 17 years growing a freight forwarding business. As the company expanded to 200 employees, the partners faced a realization: their decisions now impacted 200 families. This responsibility became overwhelming, and they decided to sell. In this episode, you’ll discover how to:

  • Avoid the lifestyle company trap.
  • Protect your business model in the face of changes in your industry.
  • Create a great culture with multiple owners.
  • Incentivize your employees to play the long game.
  • Compete in a commoditized industry.
  • Know when a salesperson is likely to stay.
  • Sell a “middleman” business.
  • Distinguish between an LOI and a SPA.

Listen Now


Each week, we (figuratively) come together under the canopy of a Tamarisk tree – a spreading desert tree. To read about the significance of the Tamarisk tree, please click here.